How Copywriting is Different Than Creative Writing - PhD Dissertation Help

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Tuesday, February 9, 2021

How Copywriting is Different Than Creative Writing

Creative Writing
What distinguishes copywriting and creative writing? It’s the rhetoric that most people seem to have; even writers are sometimes confused about the differences between those two. If you’re a writer, or you’ve considered writing, then you’ve likely already had the conversation with at least one loved one or colleague about your work. These conversations, in general, tend to travel on the lines of considering someone who writes to be good at every aspect of writing. While from an external perspective the concept of ‘writing’ as a whole can often be considered a general area of work or study, there’s far more nuance to what writing can mean than simply a blanket answer.

According to experts of a cheap essay writing service, copywriter and creative writer are two different professions with different goals and target markets. To put it, copywriting deals with advertising and marketing like writing brochures, websites and press releases. Creative writing, on the other hand, is broader; this profession also includes the work of copywriter as well as other forms of writing such as scriptwriting, article writing, poems and writing non-fiction or fiction books. Another difference is copywriters mostly deal with clients and sometimes these purchasers dictate the kind of content they want and things they want to promote. The goal is to win over readers to buy a specific product or service through their writing.

Creative writers tend to be more independent; they can write whatever they want, and their main focus is to engage with the readers and make them interested in their writing. The big difference between a copywriter and a creative writer is that copywriters create task-focused content while creative writers create reader-focused content. This may not seem like a big difference, but in actuality it’s huge. If you want content that gets results or accomplishes a specific task, go with a copywriter. If you want content that entertains and potentially makes a connection with the reader, go with a creative writer. Either way, choosing the right writer can help you to get the exact result you want from your content and copy.

The Major Differences Between Copywriting And Creative Writing:

It’s All About The End Goal:

In creative writing, the goal is to take the reader on a journey. This can be done by transporting them to different worlds, introducing complex characters, or encouraging them to contemplate certain questions. However, in copywriting, the goal is to convey a message in the most straightforward way possible. Good copywriting does not leave anything up to interpretation. Therefore, literary devices such as allegory or symbolism may prove helpful in novels or screenplays, but they will only muddle the message of good copywriting.


Time Is Of The Essence:

While industry standards for length exist, ultimately, creative writers have the liberty to control the length of their work. Not having time constraints also gives creative writers the freedom to elaborate on descriptive language or follow a stream of consciousness. Unfortunately, the same luxuries are not afforded to copywriters. Copywriters are typically held to time limits and word counts set forth by advertisers. A copywriter could have as few as six words to convey a message leaving little room for flowery language.

You Don’t Have To Choose One Or The Other:

While copywriting and creative writing serve different purposes, that doesn’t mean you have to choose to exclusively write one or the other. In fact, practicing copywriting will significantly benefit your creative writing and vice versa. All good writing needs to convey a message and grab and hold the attention of the listener/reader while good copywriting needs to convey a message, it also needs to grab and hold the attention of the listener/reader. A clever writing background can benefit a copywriter. Great advertisements typically have a funny or intriguing opening line and emotionally connect with the audience. Merely reciting facts (no matter however clear they will be) will ultimately lose that attention. If you’re more experienced in creative writing, be sure to tap into that when writing copy.

There are plenty of job opportunities available for both professions, people with these skills can either work as a freelancer, promoting their works on social media or via freelancer websites; or they can work for a creative agency. Creative agencies are currently on the rise, especially those that offer digital services such as web development and social media marketing. Most often than not, these firms are looking for skilled writers who can do both. They can write great articles as well as writing a catchy ad copy.

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